One can hardly deny the growing popularity of Facebook in today’s fast-paced world. Almost everyone belonging to all age groups and socio-economic stratum is using this effective medium of communication and social interaction. No wonder, with more than one billion active users and brand engagement of up to 896%, Facebook has become the foremost choice of a wide body of people including college students, teenagers, housewives, adults and professionals. Which leads to one stark fact: Facebook is an ideal channel to promote your brand, offering a range of mediums to spread the word about your brand’s strengths and reach your target audience. Just get to learn the marketing rules and techniques about promoting your brand on Facebook and you are set to connect to a large number of users. International Accreditation Organization, a reputed accreditation agency, ensures that students and professionals make good use of Facebook and remain connected to each other. IAO also urges organizations to promote their products and services through this effective social media channel.

If you are seeking to provide your potential and existing customers a platform where they could interact with each other, you should create a Facebook page for your brand detailing everything you think should be there. You can post periodic updates about your company and its products/services through discussion topics, photos, videos and links, and can easily send updates to your group members. Having more and more people like your page will give you an idea about the number of people who know your brand. Also, the number of likes about your news updates will help you understand what kind content your audience wants and when.

Make sure your page has relevant and informative content and eye-catching photos. Share tips, post how-to videos, announce upcoming events, special offers and share links to interesting and high-quality content so that people could share it among themselves. Interact with your audience as much as you can and answer the questions they ask in the comments section. Say ‘thanks’ when someone likes something you have posted.

Last but not least, keep your page current with regular posts and updates about your brand. Try to produce good and interesting content and ask the group members to give their feedback and make them feel you are listening to them.